{"id":850,"date":"2022-03-02T07:54:23","date_gmt":"2022-03-02T06:54:23","guid":{"rendered":"https:\/\/awear.kedev.ch\/our-story\/"},"modified":"2022-10-24T14:38:12","modified_gmt":"2022-10-24T12:38:12","slug":"story","status":"publish","type":"page","link":"https:\/\/awear.ch\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"<h2><span>It feels right.<\/span><span>\u00a0<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/2019-10-17-18.28.57-scaled.jpg\" alt=\"\"><\/p>\n<h3>\n<p style=\"text-align: left;\"><span>Do you know this feeling?<\/span><\/p>\n<\/h3>\n<div>\n<p><span>It all started in 2015 with the founding of the label Souls of Rock, the brand for rock&#8217;n&#8217;roll clothing and foundation for the promotion of talented bands.<\/span><\/p>\n<p><span>In spring 2019, we critically reviewed our activities.<\/span> <span>These difficult days and weeks have shown us that we want to start all over again.<\/span><\/p>\n<p><span>Why?<\/span><\/p>\n<\/div>\n<h3>\n<p><span>We want to turn a production chain of losers into a value chain of winners!<\/span><\/p>\n<\/h3>\n<div>\n<p><span>Picking out a few fabrics from fabric flaps and not knowing where the raw material came from, who spun or dyed it, this didn&#8217;t feel right to us anymore.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/Stoffbu%CC%88ndel.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/4M3A6585.jpg\" alt=\"\"><\/p>\n<h3>\n<p style=\"text-align: left;\"><span>Said, done.<\/span><\/p>\n<\/h3>\n<div>\n<p><span>And so, on 17 October 2019, we embarked on the exciting and impressive cotton journey to Greece.<\/span><\/p>\n<\/div>\n<div>\n<p><span>Visit to the cotton harvest and ginning in the Larisa region and the Varvaressos spinning mill in the northern Greek region of Central Macedonia.<\/span><\/p>\n<p><span>Our wonderful hosts Argirios Sarridis and Yannis Tzortzis from Varvaressos S.A.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Varvaressos_Crew-scaled-e1666002126190.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-14-um-13.13.59.png\" alt=\"\"><\/p>\n<h3>\n<p style=\"text-align: left;\"><span>Not done halfway.<\/span><\/p>\n<\/h3>\n<div>\n<p style=\"text-align: left;\"><span>Since then, we have ensured that each of our products, from the field to the finished product, is 100% traceable and that we know the people personally.<\/span><\/p>\n<p><span>Of course, this also applies to our AWEAR. brand.<\/span><\/p>\n<\/div>\n<h3>\n<p style=\"text-align: left;\"><span>We want it to feel right for you.<\/span><\/p>\n<\/h3>\n<div>\n<p style=\"text-align: left;\"><span>With AWEAR. we pursue the goal of inspiring people in large companies, SMEs, organisations and associations for durable and respectful clothing.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/03\/4M3A6401-scaled.jpg\" alt=\"\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"About\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"animation\":\"fade\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"text_align\":\"left\",\"content\":\"<span>It feels right.<\\\/span><span>\\u00a0<\\\/span>\",\"animation\":\"none\"}}]}],\"props\":{\"width\":\"large\",\"margin_remove_top\":true}},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\",\"row_gap\":\"large\",\"column_gap\":\"large\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"warning\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/2019-10-17-18.28.57-scaled.jpg\",\"animation\":\"slide-bottom\",\"image_svg_inline\":false,\"image_svg_animate\":true,\"position_left\":\"420\"}}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>Do you know this feeling?<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span>It all started in 2015 with the founding of the label Souls of Rock, the brand for rock'n'roll clothing and foundation for the promotion of talented bands.<\\\/span><br \\\/><br \\\/><span>In spring 2019, we critically reviewed our activities.<\\\/span> <span>These difficult days and weeks have shown us that we want to start all over again.<\\\/span><br \\\/><br \\\/><span>Why?<\\\/span><\\\/p>\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p><span>We want to turn a production chain of losers into a value chain of winners!<\\\/span><\\\/p>\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span>Picking out a few fabrics from fabric flaps and not knowing where the raw material came from, who spun or dyed it, this didn't feel right to us anymore.<\\\/span><\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/Stoffbu\\u0308ndel.jpg\",\"animation\":\"slide-bottom\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\",\"margin\":\"xlarge\",\"column_gap\":\"large\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/4M3A6585.jpg\",\"animation\":\"slide-right\",\"image_width\":\"800\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"vertical_align\":\"middle\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>Said, done.<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span>And so, on 17 October 2019, we embarked on the exciting and impressive cotton journey to Greece.<\\\/span><\\\/p>\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"margin\":\"xlarge\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span>Visit to the cotton harvest and ginning in the Larisa region and the Varvaressos spinning mill in the northern Greek region of Central Macedonia.<\\\/span><br \\\/><br \\\/><span>Our wonderful hosts Argirios Sarridis and Yannis Tzortzis from Varvaressos S.A.<\\\/span><\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/10\\\/Varvaressos_Crew-scaled-e1666002126190.jpg\",\"image_width\":\"800\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/Bildschirmfoto-2022-03-14-um-13.13.59.png\",\"image_height\":\"auto\",\"animation\":\"slide-right\",\"image_width\":\"800\"}}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>Not done halfway.<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>Since then, we have ensured that each of our products, from the field to the finished product, is 100% traceable and that we know the people personally.<\\\/span><br \\\/><br \\\/><span>Of course, this also applies to our AWEAR. brand.<\\\/span><\\\/p>\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"margin\":\"xlarge\",\"column_gap\":\"large\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>We want it to feel right for you.<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><span>With AWEAR. we pursue the goal of inspiring people in large companies, SMEs, organisations and associations for durable and respectful clothing.<\\\/span><\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"2-3\",\"vertical_align\":\"middle\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/03\\\/4M3A6401-scaled.jpg\",\"animation\":\"slide-left\"}}]}]}],\"name\":\"Benefits\"}],\"version\":\"3.0.5\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It feels right.\u00a0 Do you know this feeling? It all started in 2015 with the founding of the label Souls of Rock, the brand for rock&#8217;n&#8217;roll clothing and foundation for the promotion of talented bands. In spring 2019, we critically reviewed our activities. These difficult days and weeks have shown us that we want to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-850","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/pages\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":20,"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/pages\/850\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/pages\/850\/revisions\/1088"}],"wp:attachment":[{"href":"https:\/\/awear.ch\/en\/wp-json\/wp\/v2\/media?parent=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}