Garments that are painstakingly made using precious resources have lost their value. All this at the expense of millions of people (the majority of them women) and our nature.

AWEAR. doesn’t go along with it because we want to be part of the solution.

You miss the word “sustainable” on our website? This is another very conscious decision. We prefer to talk about respectful in connection with our products, because that is how we include people and nature.

We produce locally, we don’t stockpile, if something is broken it is mended and if something is no longer needed, we give the product a second life.

We imagine a world in which garment manufacturers regain an appreciation for their craft.

AWEAR. When a production chain of losers turns into a value chain of winners.

Kevin Rechsteiner, Tina und Daniel Frey