Do you know this feeling?
It all started in 2015 with the founding of the label Souls of Rock, the brand for rock’n’roll clothing and foundation for the promotion of talented bands.
In spring 2019, we critically reviewed our activities. These difficult days and weeks have shown us that we want to start all over again.
Why?
We want to turn a production chain of losers into a value chain of winners!
Picking out a few fabrics from fabric flaps and not knowing where the raw material came from, who spun or dyed it, this didn’t feel right to us anymore.
Said, done.
And so, on 17 October 2019, we embarked on the exciting and impressive cotton journey to Greece.
Visit to the cotton harvest and ginning in the Larisa region and the Varvaressos spinning mill in the northern Greek region of Central Macedonia.
Our wonderful hosts Argirios Sarridis and Yannis Tzortzis from Varvaressos S.A.
Not done halfway.
Since then, we have ensured that each of our products, from the field to the finished product, is 100% traceable and that we know the people personally.
Of course, this also applies to our AWEAR. brand.
We want it to feel right for you.
With AWEAR. we pursue the goal of inspiring people in large companies, SMEs, organisations and associations for durable and respectful clothing.
